Household food brand Heinz has considered changing the name of its famously known Salad Cream - because nobody is putting it on salad.
The consumer giant Kraft Heinz recently surveyed its customers and found that only 14 per cent of people who bought salad cream actually used it to dress their salads.
Many people who responded to the survey told Heinz they were more likely to use Salad Cream as an alternative to mayonnaise - usually in tuna, ham or cheese sandwiches.
However, the condiment still seems to be as popular as ever with consumers, making the top five in the bestselling table sauces in the UK last year.
Joel Hughes from Kraft Heinz said: "We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage currently with sandwiches, we can confirm that 'Sandwich Cream' is one of the names being considered.
"There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour, or what to eat it with."
What do you make of the proposed name change? Let us know in the comments.